Is the new cool thing to do. Wal-mart bought in to green. Why not Clorox?
Maybe I'm biased because it's in my favorite city but I think it's a pretty good way to show the product. And the product, from a major global chemical company who just got props and the Sierra Club's approval (logo on the package), is creating quite a bit of talk. I'm of the opinion that if we as a planet want to move environmentally-sound behavior forward, we'll have to have earth-friendly products appeal to a mass audience. And to do this, we're going to have to get corporations and uber-environmentalists to come together. This is a great example of two major opposites trying to do something good for everyone. Greenwashing? Passing green fad? Maybe, but for now, it's a start.
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